Private residential grounds care

Luxe Lawn Care

Local residential

A grounds-care landing site with lead capture wired straight into a database the owner controls.

Screenshot of the Luxe Lawn Care website

The challenge

A premium grounds-care service needed a site that looked like the standard of work, and a lead path that did not depend on a third-party form service.

The approach

Self-contained landing page — imagery embedded so the first paint does not wait on a CDN
Lead capture posting to an owned API endpoint, stored in Postgres rather than a form vendor
Deployed as containers behind Caddy on a shared proxy network
Conversion tracking added post-launch to attribute which inbound leads convert

Stack

Node.js
Express
PostgreSQL
Docker
Caddy

Services

Design
Development
Hosting