Terms of Service

These terms govern your use of this website and any services you purchase from G2 Agency ("we," "us"). By using this site, submitting an estimate request, or accepting a proposal, you agree to them.

We build websites, host and maintain them, and sell local SEO and Google Ads management as their own services. Current published prices are shown on our pricing page. That page is the source of truth, not this document, so we don't restate dollar amounts here where they could fall out of sync.

A website build may be sold on its own, with hosting, or with marketing added. Hosting may also be purchased on its own (for an existing site, with a one-time migration fee quoted separately). Marketing (local SEO and Google Ads) may be purchased on its own, with no website build required. The exact services, amounts and payment terms for your purchase are set out in the proposal you accept, which freezes those terms at the time you accept it; a later change to our published prices does not change what you already agreed to.

A website build is paid either in full upfront or in a number of monthly installments. The number of installments and the amount of each payment are shown in your proposal before you accept it. This document intentionally states no fixed number, because it is chosen per proposal and would otherwise drift out of sync with what you were actually offered. Installments cover the build and any one-time setup fees included in your proposal; they do not extend to ongoing monthly services.

Paying in full upfront costs the price shown for the build, exactly. Paying in installments costs more than paying in full, because spreading a payment over time has a cost to us; the exact amounts for every way to pay are set out in the proposal you accept, and accepting one fixes what you owe under it.

Hosting is billed monthly, with no fixed term. Billing for hosting begins when your site launches, not when you accept the proposal or pay for the build, so you are not charged for hosting before there is a site to host. You may cancel hosting at any time; cancellation takes effect at the end of the period you have already paid for, and we don't charge for a period after that.

Ongoing marketing services (Local SEO Growth, Local Google Search Ads, and the Local Growth Bundle) are billed monthly, with a minimum commitment that starts on the date the service is activated, not the date you accept the proposal. The length of that minimum is shown on the pricing page and stated in your proposal; accepting the proposal fixes it for your purchase, so a later change to our published minimum does not lengthen or shorten yours. After the minimum, the service continues month-to-month until cancelled.

A cancellation requested during that minimum takes effect at the end of the paid period that includes the end of the minimum; a cancellation requested after the minimum takes effect at the end of the current paid period. Amounts already paid are not refunded, in either case. One-time setup services (Local SEO Setup, Google Ads Setup, and Marketing Launch Setup) are one-time charges, not subject to a minimum term or ongoing cancellation.

When you purchase Google Ads management, the advertising budget itself, meaning what Google charges to run your ads, is paid by you directly to Google, on your own Google Ads account. G2 never collects, holds, or bills that spend; our fee covers campaign setup and ongoing management only. If you pause or stop your ad campaigns, that spend stops; it is independent of, and not refunded through, your G2 marketing service.

We do not guarantee search rankings, advertising performance, lead volume, or any other business outcome, and nothing on this site or in a proposal should be read as such a guarantee. Local SEO and Google Ads results depend on factors outside our control: your market, competitors, budget, and platform changes among them. We describe the work we do; we do not promise a result we cannot control.

Ownership of the site, its content, and its domain depends on which plan you choose. Some plans transfer ownership to you from the start; others transfer ownership once the build is paid in full, with your domain and content remaining yours throughout regardless of which plan you're on. The specific ownership terms for your purchase are stated in your proposal.

Hosting includes managed infrastructure, daily backups, security updates and uptime monitoring, as described on the hosting service page. Uptime figures stated there are targets we build toward, not a guaranteed service level with financial credits, unless a specific service-level commitment is stated in your proposal.

Accepting a proposal, including its build price and payment option, any hosting, and any marketing services and their commitment terms, is how you agree to purchase them. We record that acceptance: the version of the terms in effect, the time it happened, and the IP address it came from, so both sides have a record of what was agreed to and when.

You agree not to use this site or the sites we build for you to host or transmit unlawful content, to attempt to disrupt or gain unauthorized access to our systems, or to violate the rights of others.

To the extent permitted by law, G2 Agency is not liable for indirect, incidental, or consequential damages arising from your use of this site or our services. Our total liability for any claim is limited to the amount you paid us in the twelve months preceding the claim.

We may suspend or terminate service for a violation of these terms. You may cancel hosting at any time, and marketing services subject to the minimum-term and cancellation terms stated above.

We may update these terms as the business changes. Material changes update the "Last updated" date above. The version of these terms in effect when you accepted your proposal, recorded as described above, governs your purchase even if these terms change afterward.

These terms are governed by the laws of the State of Texas, without regard to its conflict-of-laws rules. The exclusive venue for any dispute arising out of these terms or your purchase is the state or federal courts located in Collin County, Texas, and both parties consent to personal jurisdiction there.

Questions about these terms? Email hello@g2agency.com.